Boosted Ads: 2025 Year In Review

Your personalized annual report is here! See how your brands performed against competitors in Meta boosted partnership ads throughout 2025 — from share of voice and dark boosts to top reels and influencer partners.

Your 2025 Boosted Ads Report Is Here

Your personalized Year In Review report is now available on your dashboard. It gives you a complete breakdown of Meta boosted partnership ads for 2025 — comparing your brands against all competitors.

Look for the Year In Review banner on your dashboard to open your report. You can also switch to 2026 YTD at any time.

Boosted Ads & Share of Voice

See your Share of Boosted Ads Voice among all paid partnership reels, with a breakdown by boost type — including dark boosts that are invisible on the creator's profile.Dark boosts are ads created from partnership content but not shown on the profile — brands use them to target specific audiences without appearing on the influencer's feed. This split reveals how competitors allocate their boosting budgets.

The top brands are ranked by reach, showing ads reach, engagement-to-views ratio, reel count, engagement, and number of influencer partners used.

Boosted Reels & Engagement

Compare your Engagement to Views rate against competitors — a more meaningful metric than traditional engagement rate for boosted content.

Browse the top 10 boosted reels of the year side by side for your brands and competitors, sortable by reach, views, or engagement.

Top Partners

Discover which influencer partners drove the most views and engagement for your brands and for competitors. Switch between views, reach, and engagement to compare from different angles.

Get Your Report

The Year In Review is available now — look for the banner on your dashboard to open your report. You can unlock the full report, including engagement and views data, with Ravineo Influencer Analytics.

Get in touch if you'd like access!