Research
Every Boosted Partnership in Europe, Measured Monthly
We're publishing a monthly report on every boosted creator partnership Meta delivers across the EU – who's boosting, how much of it is dark, and what it likely cost. Free, per country.
Every month, Meta delivers billions of boosted creator partnerships across Europe. Most of them never appear on any creator's profile. We built a monthly report that counts all of them.
The Paid Partnership Report tracks every Meta ad marked as a paid partnership across all 27 EU countries – which brand boosted it, which creator fronted it, how far it reached, and what it likely cost.
Why we're publishing it
We've made the argument before, in Breaking the Invisible Wall: most influencer boosting is dark. The ads run against your customers, and they leave no trace on the creator's profile, the feed, or your social listening tool.
This report puts monthly numbers behind that claim, country by country.
What January looked like
One month of boosted partnerships in the EU, from the report:
- 1.1M paid-partnership ads ran across the 27 EU countries
- They reached 8.9B adjusted impressions – 82% of that reach was dark
- 2,350 brands and 11,200 creators appeared in at least one boost
- Modeled spend behind it all: €65–97M
And one number we had to triple-check: 74% of all boosted-partnership reach in the EU came from a single advertiser – Temu, across its country pages. Three out of every 4 boosted-partnership impressions in Europe, one brand.
Where January's reach ran
Adjusted impressions from boosted creator partnerships, EU-27, January 2026
8.9B adjusted impressions total. Dark = no matching organic post on the creator's profile.
What's inside, per country
Each month, for each EU country: the most boosted public partnerships (the ones you could theoretically find yourself), the most boosted dark ones (the ones you couldn't), the modeled spend behind each, and the brands with the most partnership reach – split into how much of it was visible and how much was dark.
How we count
Reach is adjusted for how long each ad ran inside the month, so an ad spanning two months only counts the share it delivered in each. Spend is a model – built from reach breakdowns and CPM benchmarks, always shown as a range. "Dark" means we found no matching organic post on the creator's profile.
Get it, free
Pick your country, enter your email, and the current month opens – plus every month after it, as it publishes.
See the full picture
Media intelligence across the entire creator economy – every partnership, boost, and mention.
