Transparency Initiative at Ravineo
Helping protect against fraud.
- Partner of online platforms
- Partner of advertisers
- Regulator assistance
Transparency over the threat of fraud, whether it's from deep fakes, political influence, and outside interference on social media platforms, is something society needs. These threats might occur to individuals, groups of people, as well as companies, institutions, and government institutions. That's why we're advocating for transparency in digital ads.
95%
of online ads are invisible. Ravineo is the first AI research company to analyze the complete digital ads landscape. For total clarity on ads around your brand.
Helping protect against fraud
We work directly with journalists, regulators, and more, to expose and scrutinize attempts at fraud. We built a platform that helps society show ads data in a transparent way. It's a fight for the future, and a lot of this fight is taking place through online advertising. More often than you think, politicians run ads that are unfair, unethical, or even illegal – or even worse, someone else is fraudulently running ads for or against them, from downright fake smear campaigns run by recyclable ad accounts through shady structures and schemes. These ads are designed to hit the most vulnerable, in the most efficient way possible. And divide all of us.
Partner of online and social platforms
Ravineo boosts spend and trust. Advertisers using Ravineo tend to increase their online advertising budgets. With our research, content labeling, and more, they know precisely how to spend to gain the customers' trust. Advertisers who use Ravineo better understand their competitive landscape and can react and plan accordingly.
Ravineo reveals unfair, dark and fake ads
Get a bird's-eye view of all advertising around you, including dark ads. Then, take action. Tackle the challenge of dark ads, which are sometimes illegal, being deployed against your brand by unseen competitors. By leveraging data on competitive ads, estimated ad spends, share of voice in ads, AI-powered content labeling, and in-depth demographic insights, Ravineo leads the way in comprehensively understanding the realm of dark ads.
The importance of transparency legislation
Recent laws now require platforms to incorporate transparency measures into their operations. This newfound transparency is crucial for researchers, law enforcement, and others to pinpoint potential dangers. By utilizing open data, these entities can enhance internet safety through vigilant monitoring. This shift is pivotal in improving the realm of targeted online advertising for all. Additionally, Ravineo can assist regulators in various countries by promoting the transparent sharing of advertising data, such as reach and engagement, to uncover fraudulent activities. Evil players can no longer hide their true tactics behind fake profiles, dark ads and copy-pasted, stolen content.
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