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Field notes on transparency in the creator economy.
ResearchAugust 3, 20262 min read
Four Out of Five Paid-Partnership Ads in Europe Ran Dark in July
482k partnership ads, €36–55M in modeled spend – and four out of five of those ads left no matching public post anywhere. July's numbers from the Paid Partnership Report.
ResearchJuly 29, 20266 min read
Does Boosting Kill Your Organic Reach? We Measured 44,027 Creators
Every creator has heard that taking a brand deal costs you organic reach. We tracked 44,027 Instagram creators through their first sponsored Reel, against a control group who never posted one. Median change in organic views: −2.8%. Four in 10 creators gained.
ResearchJuly 28, 20264 min read
Do Official World Cup Sponsors Resonate More on Social Than Their Rivals? We Measured It
We measured the 16 official FIFA sponsors against 7 matched rivals across 39 days of organic creator content. Sponsors started behind, finished ahead, won every head-to-head, and their views grew twice as fast as their mentions.
Ravineo Launches Creator Discovery with AI Vision
A Creator With 786 Followers Fronted June's Biggest Public Boost
A Supermarket Ran May's Biggest Public Creator Boost
One of April's Biggest Boosters Ran 94% in the Open
The Largest Creator Boost in March Never Touched a Profile
A €24k Creator Boost Reached 9.7M People in February
Every Boosted Partnership in Europe, Measured Monthly
Breaking the Invisible Wall: How Dark Boosting Took Over Influencer Organic
Reveal The Invisible: Ravineo Releases Influencer Analytics 2.0
Ravineo Exits Stealth Mode to Bring a New Era of Transparency to Marketing Analytics
The creator economy, measured monthly.
Free reports on partnerships, boosts, and share of voice – published every month by our research team.
