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Field notes on transparency in the creator economy.
ResearchOctober 3, 20262 min read
Brand Adoption Hit a New High in September as Creators Fronting Boosts Rose 33%
Brand adoption reached 176 on the index in September and creators fronting at least one boost rose 33% on August. 39% of boosted reach still ran with no public trace.
ResearchSeptember 4, 20264 min read
Almost nobody is defending Gianni Infantino anymore
6,505 third-party Instagram posts from 2,302 creators and publishers across 33 markets, watched frame by frame, with Infantino's own account excluded. Rated posts grew 32× from April to July. Since the FIFA Forward Enterprise plan leaked on July 28, negative content has outnumbered positive 55 to 1.
ResearchSeptember 3, 20262 min read
Boosted Partnership Ads Rose 35% in August
EU boosted partnership ads rose 35% in August and 54% of them had no matching public post anywhere.
Do Nano Influencers Have Higher Engagement Rates Than Big Creators? We Measured It
Four Out of Five Paid-Partnership Ads in Europe Ran Dark in July
Does Boosting Kill Your Organic Reach? We Measured 44,027 Creators
Do Official World Cup Sponsors Resonate More on Social Than Their Rivals? We Measured It
Ravineo Launches Creator Discovery with AI Vision
A Creator With 786 Followers Fronted June's Biggest Public Boost
A Supermarket Ran May's Biggest Public Creator Boost
One of April's Biggest Boosters Ran 94% in the Open
The Largest Creator Boost in March Never Touched a Profile
A €24k Creator Boost Reached 9.7M People in February
Every Boosted Partnership in Europe, Measured Monthly
Breaking the Invisible Wall: How Dark Boosting Took Over Influencer Organic
Reveal The Invisible: Ravineo Releases Influencer Analytics 2.0
Ravineo Exits Stealth Mode to Bring a New Era of Transparency to Marketing Analytics
The creator economy, measured monthly.
Free reports on partnerships, boosts, and share of voice – published every month by our research team.
