Food & Snacks Influencer Marketing Benchmarks

What is a good engagement rate for Food & Snacks content?

Organic is the benchmark to beat here, and paid content lands at about a third of it. The brand table shows how differently that drop plays out. Doritos keeps its paid rate at 3.94%, close to its own organic level and above the category's organic bar, and that paid rate added 3.89 pp on the prior quarter. Lay's engages organically almost level with Doritos, yet its paid rate of 1.79% slipped 3.54 pp on the prior quarter. Greggs sits furthest out: a solid 4.78% organic falls to 0.16% on paid, a small fraction of where its organic content lands. Three brands with comparable organic appeal end up far apart once their content carries paid support, so organic performance tells you little about how a brand's paid posts will engage.

Brand	Organic ER	Paid ER
Doritos	5.71%	3.94%
Lay's	5.6%	1.79%
GGreggs	4.78%	0.16%

Who are the most visible creators in Food & Snacks in United Kingdom?

Reach and engagement split apart among the creators with the most views. Rohan Mehra draws views comparable to the other two at an engagement rate of 0.23%, Fatima Kheel sits at 1.26%, and Miada Yousfi stands apart at 2.78%. A rate as low as Mehra's can reflect views gained through boosting rather than earned organically, so a large view count on its own says little about how an audience responds. Visibility is also widely spread: the 20 most viewed creators hold 13.7% of category views, so no small group of names controls what gets seen in UK Food & Snacks.

1. 1Rohan Mehra@rohanmehraa123M views0.23% ER
2. 2Miada Yousfi@mai_yaazi110M views2.78% ER
3. 3Fatima Kheel@fatima.kheel110M views1.26% ER

The 20 most viewed creators hold 13.7% of all Food & Snacks views in United Kingdom.

How much of Food & Snacks are official partnerships?

Posts with a paid partnership or a boost accounted for 10.96% of category views, down from 12.71% the prior quarter, a slip of 1.75 pp. That share covers both content commissioned as a partnership from the start and organic posts given paid reach after publishing, so it counts bought visibility of either kind. Most of what audiences watched in the category reached them without paid support.

Which Food & Snacks posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Food & Snacks, United Kingdom, Q3 2026, ranked by the paid reach those ads delivered.

• 5.2M reach
  Temps@temp_tation

  Features Alpro5 ads
• 4.6M reach
  Victoria FourWallsFarm@fourwallsfarm

  Features Sainsbury's2 ads
• 4.5M reach
  Savannah Gracey@savannahgraceycomedy

  Features Sainsbury's1 ad

Also in the full report

• Timing of BoostingThe median boost starts 5 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Food & Snacks counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in United Kingdom rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

All United Kingdom benchmarksAll markets and categories