Apparel & Accessories Influencer Marketing Benchmarks

What is a good engagement rate for Apparel & Accessories content?

Organic content in this category engages at around 4%, and paid content lands at 1.61%. The more useful comparison is between brands, because a strong organic rate does not carry over into paid. Balenciaga has the highest organic rate of the three at 5.33%, yet the weakest paid rate at 1.57%, under a third of its own organic figure. Adidas holds up best, with a paid rate of 2.38%, about half its organic level, and that paid rate added 0.19 pp on the prior quarter. Crocs sits between the two on both measures, though its paid rate dropped 6.03 pp on the prior quarter, the steepest fall among the three.

Brand	Organic ER	Paid ER
Balenciaga	5.33%	1.57%
Crocs	4.99%	1.81%
Adidas	4.71%	2.38%

Who are the most visible creators in Apparel & Accessories in United Kingdom?

Reach and engagement pull apart among the creators with the most views. David Beckham's content draws 346 million views at a 2.45% engagement rate, clearly below Deepty Chettri at 3.64% and Vlad Stanculescu at 4.17%, so Beckham is the one who stands apart. A lower rate on that much reach may partly reflect more boosted distribution, which can add views without adding interactions at the same pace, so the figure is not a clean read on how his posts land. Visibility is also spread widely: the 20 most viewed creators hold 10.19% of category views, so no small group of names accounts for most of what gets watched.

1. 1David Beckham@davidbeckham346M views2.45% ER
2. 2Deepty Chettri@deeptychettrii292M views3.64% ER
3. 3Vlad Stanculescu@doctor.running277M views4.17% ER

The 20 most viewed creators hold 10.19% of all Apparel & Accessories views in United Kingdom.

How much of Apparel & Accessories are official partnerships?

Measured by views, posts carrying an official partnership (a platform label, a boost or an ad hashtag) accounted for 9% of category views. Two quarters earlier the figure was 11.47%, so the share slipped by 2.47 points. Viewing in UK apparel and accessories runs mostly through content without paid support.

Which Apparel & Accessories posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Apparel & Accessories, United Kingdom, Q3 2026, ranked by the paid reach those ads delivered.

• 15M reach
  Cameron Corp@powerandprecision

  Features Nike4 ads
• 5.8M reach
  Casey Barker@caaseybarker

  Features Nike1 ad
• 5.1M reach
  David Zakwan@davidzakwan_

  Features Nike2 ads

Also in the full report

• Timing of BoostingThe median boost starts 4 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Apparel & Accessories counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in United Kingdom rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

All United Kingdom benchmarksAll markets and categories