Ravineo Quarterly Market Report
Apparel & Accessories Influencer Marketing Benchmarks
French apparel and accessories runs mostly on unpaid content. Posts carrying a paid partnership or boost made up 7.6% of the category's posts, down from 10.9% the prior quarter, so the commercial layer thinned from an already small base. The split matters because paid and organic posts here do not engage alike. Paid content draws clearly less interaction than organic, and the brands below lose very different amounts of it once they pay. In this category, a brand's paid presence and its organic presence are two separate results.
- Posts with paid support
- 7.62%
- -3.31 pp on Q2 2026
- Engagement rate
- 3.63% organic
- 1.42% paid
- Top 20 creators
- 11.07%
- of the category's views
- Views with paid support
- 9.27%
- -5.41 pp on Q2 2026
What is a good engagement rate for Apparel & Accessories content?
A good organic rate here sits in the mid-3% range, and paid sits well under half of that. The bars set that baseline. The table shows how unevenly the listed brands fall from it. All three beat the category's organic rate and all three land under its paid rate. Their order also flips completely once money goes in: the brand with the strongest organic engagement has the weakest paid engagement, and the reverse holds too. The North Face carries the widest gap, with the best organic rate of the three and the lowest paid rate, 0.61%. Its paid rate lost 0.75 pp on the prior quarter while its organic rate added 0.87 pp, so its two numbers moved apart. Adidas holds its paid rate closest to its organic one, at 1.26%. That rate still slipped 1.33 pp from a quarter earlier, the steepest paid drop among the three. Puma sits between them: its organic rate held flat and its paid rate gave up 0.36 pp.
Engagement rate, organic against paid, Apparel & Accessories, France, Q3 2026
Engagement divided by views across every post scored to the category. Paid covers posts declared as a partnership, sponsored, or boosted.
| Brand | Organic ER | Paid ER |
|---|---|---|
 The North Face | 4.93% | 0.61% |
 Puma | 4.65% | 1.08% |
 Adidas | 4.35% | 1.26% |
Who are the most visible creators in Apparel & Accessories in France?
The creators with the most views are not the ones with the most engagement. Jules Kounde draws the fewest views of the three but stands apart on engagement at 3.56%. Araya Alberta Hargate engages at 2.89%, and Antoine Griezmann trails at 2.05%. A lower rate on a large audience can come from more boosted reach, since bought views widen the audience without necessarily adding interactions. Griezmann's figure is better read as a sign of how his reach is built than as a verdict on his content. Visibility is also spread thin across the category. The 20 most viewed creators hold 11.1% of category views, so no small group of names controls how these products get seen.
- 1
Araya Alberta Hargate@chomismaterialgirl173M views2.89% ER - 2
Antoine Griezmann@antogriezmann140M views2.05% ER - 3
JULES KOUNDE@jkeey460M views3.56% ER
The 20 most viewed creators hold 11.07% of all Apparel & Accessories views in France.
7 more creators in the full reportWhich Apparel & Accessories posts got the most paid reach?
Public creator posts that brands boosted with Meta ads in Apparel & Accessories, France, Q3 2026, ranked by the paid reach those ads delivered.
6.5M reachMathieu Lezeau@ma_tribuuFeatures Nike1 ad
4.7M reachCircé 🧚♀️@iamcircedesignFeatures Shopify6 ads
3.6M reachKarina Vigier@karinavigierFeatures Neutrogena2 ads
Also in the full report
- Timing of BoostingThe median boost starts 5 days after the post goes up.
- Brand Leaderboard20 brands ranked by the public views their creator content earned.
- Paid vs. Earned media20 brands compared on what they bought against what they earned.
How these numbers are measured
- Apparel & Accessories counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in France rather than all of it.
- Ranked by total public views in the category; share is the creator's category views divided by the category total.
- Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
- The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
- Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.
