Skincare Influencer Marketing Benchmarks

What is a good engagement rate for Skincare content?

In Skincare, a paid post keeps only about half the engagement an organic one earns. The category's paid rate is 1.36% against 2.8% organic. The interesting part is how unevenly the brands absorb that drop. L'Oréal Paris loses the least, holding 3.55% on paid against 4.26% organic, and its paid rate added 1.63 pp on the prior quarter. CeraVe sits at the opposite end. Its organic engagement is solid, but CeraVe's paid posts land at 0.87%, below the category's paid average and well under a quarter of its own organic level, with the paid rate slipping slightly from a quarter earlier. Sol de Janeiro has the strongest organic rate of the three and gives up a sizeable part of it once paid, yet its paid rate added 1.24 pp on the prior quarter even as organic slipped 0.83 pp.

Brand	Organic ER	Paid ER
Sol de Janeiro	4.73%	2.93%
L'Oréal Paris	4.26%	3.55%
CeraVe	3.81%	0.87%

Who are the most visible creators in Skincare in France?

Reach and engagement do not move together among the most visible Skincare creators. Tommy Pierre stands apart at 5.41%, nearly double the 2.82% of C H ∀ R L Ÿ, with Ouissam Benali in between at 3.07%. A softer rate is not automatically a weaker audience. Boosted views can add reach without a matching rise in interactions, so a creator whose numbers lean more on boosting may show a lower rate. Visibility is also widely spread. The 20 most viewed creators hold 17.65% of category views, so no small circle of names controls reach in French Skincare.

1. 1Tommy Pierre@tommypierremakeup42M views5.41% ER
2. 2C H ∀ R L Ÿ@charlysalvator26M views2.82% ER
3. 3Ouissam Benali@ouissamlifestyle13M views3.07% ER

The 20 most viewed creators hold 17.65% of all Skincare views in France.

How much of Skincare are official partnerships?

Counted in views rather than posts, paid support weighs more heavily. 34.9% of the category's views came from posts carrying a paid partnership or boost, compared with 40.1% in the prior quarter, a drop of 5.17 pp. Paid posts still draw a larger slice of attention than their place in the post count suggests, and over these two quarters both measures slipped.

Which Skincare posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Skincare, France, Q3 2026, ranked by the paid reach those ads delivered.

• 6.5M reach
  Nolwenn@nolwenn_creme

  Features Patyka10 ads
• 4.6M reach
  Charlène Bey ✨@chakeup

  Features Dove3 ads
• 3.7M reach
  Anaïs Lenar@anaislenar

  Features Dove3 ads

Also in the full report

• Timing of BoostingThe median boost starts 6 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Skincare counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in France rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

All France benchmarksAll markets and categories