Shopping & Fashion Influencer Marketing Benchmarks

How much of the France creator feed is Shopping & Fashion?

Shopping & Fashion holds first of 21 categories with 37.6% of the feed, and the lead is not narrow. Entertainment (TV, Film, Music) comes next at 26.25%, a clear step down, and Beauty & Wellness, at 16.5%, draws well under half of what fashion does. The neighbour closest in subject matter tells the most: Luxury & Lifestyle sits at 11.8%, about a third of fashion's share. Fashion content in France competes for attention at the scale of entertainment, not alongside the luxury segment.

Who are the most visible creators in Shopping & Fashion in France?

Attention here is spread thin. The 20 most viewed creators hold 8.77% of category views, so no handful of accounts carries the category. Among the names listed, engagement splits sharply. i-dle (아이들) runs at 13.53%, in a different range entirely from Araya Alberta Hargate at 2.96% and Roumaïssa at 2.02%, both of whom pull large view counts at far lower rates. A lower rate on a high-view account can reflect more boosting, since bought reach tends to add views faster than it adds interactions. The gap alone does not show which audience is more involved.

1. 1Araya Alberta Hargate@chomismaterialgirl238M views2.96% ER
2. 2Roumaïssa@roumaiissaa_rourouu214M views2.02% ER
3. 3i-dle (아이들)@i_dle_official159M views13.53% ER

The 20 most viewed creators hold 8.77% of all Shopping & Fashion views in France.

What is a good engagement rate for Shopping & Fashion content?

Paid content in this category engages at 1.5% against 3.19% organic, a little under half. The listed brands show how much that drop depends on who is paying. Their organic rates sit almost level, all a little above 4%, yet their paid rates spread widely. Dyson holds the closest to its own organic rate, with a paid rate of 3.02% that is almost level with the category's organic benchmark and that added 0.8 pp on the prior quarter. Puma falls furthest: 1.06% paid, set against the highest organic rate of the three, with its paid rate down 2.21 pp on a quarter earlier while its organic rate rose. Adidas sits between the two, its paid rate also lower than a quarter earlier.

Brand	Organic ER	Paid ER
Puma	4.3%	1.06%
Adidas	4.19%	1.54%
Dyson	4.03%	3.02%

How much of the category are official partnerships?

On views from posts published in the quarter that carry a partnership, sponsorship or boost, Shopping & Fashion ranks 4th of 21 at 17.67% of views, well above the 8.22% cross-category median. It is clearly commercial but not the most commercial category. Tech & Gadgets leads by a wide margin, while fashion sits in a tight group with Beauty & Wellness, Home & Garden and Business & Careers. The quarterly measure of views gained on posts with paid support tells a steadier story than its one spike suggests. It peaked at 27.7% three quarters earlier, fell back, and has moved in a narrow band since, at 20.22% this quarter against 20.79% the quarter before.

Advertising you cannot see on a creator profile

Dark boosts are creator-collaboration ads that never appear on the creator’s profile. In Shopping & Fashion, France, Q3 2026 they carry 21.7% of the paid reach.

• 20M reach
  shakiira3@shakiiraa6

  Paid by Temu France4,860 ads
• 15M reach
  Mel & Fernande@mel_et_fernande

  Paid by yfood2 ads
• 12M reach
  Leanemarts@leanemarts

  Paid by Shopify10 ads

Also in the full report

• Timing of BoostingThe median boost starts 4 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.
• Top Dark Boosts17 more dark placements ranked by the paid reach they delivered.

How these numbers are measured

• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Cumulative ads reach counts the ads delivering in the quarter, pro-rated to the days each one ran inside it, and a boosted post and a dark ad count once each. No cross-ad deduplication, so one person can be counted twice.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Dark boosts are creator-collab ads that never appear on the creator's profile.
• Posts were tagged with categories differently in Q2 2026 than in Q3 2026, so this page does not compare the category's share of the feed with earlier quarters.

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