Beverages Influencer Marketing Benchmarks

What is a good engagement rate for Beverages content?

Across the category, organic Beverages content earns a 3.22% engagement rate, while paid content sits at 0.9%, less than a third of the organic level. The more useful reading is in the brand rows. Cristaline is the exception, with a paid rate of 3.98% against 4.16% organic, almost level. Its paid rate also added 1.47 pp on the prior quarter. Coca-Cola shows the reverse. It has the strongest organic rate in the table at 4.25%, but its paid rate falls to 0.54%, the lowest listed, after losing 1.23 pp from a quarter earlier. Stanley sits between the two, and its paid rate dropped well below its organic one. In this category, being paid does not on its own explain low engagement, since the same format performs very differently from one brand to the next.

Brand	Organic ER	Paid ER
CCristaline	4.16%	3.98%
Coca-Cola	4.25%	0.54%
Stanley	3.89%	1.62%

Who are the most visible creators in Beverages in France?

Lili Azian is the clear outlier on engagement, at an 8.25% engagement rate on the largest view count in the list. Maë☀️ and Antoine Griezmann both sit far lower, at 1.67% and 2.58%. Large view counts paired with modest engagement can mean that part of those views came through boosting, which spreads content to people less likely to interact with it. Visibility is not concentrated in a few accounts. The 20 most viewed creators hold 18.87% of category views, so most attention goes to creators outside that group.

1. 1Lili Azian@liliazian91M views8.25% ER
2. 2Maë☀️@toutsimplementmae35M views1.67% ER
3. 3Antoine Griezmann@antogriezmann24M views2.58% ER

The 20 most viewed creators hold 18.87% of all Beverages views in France.

How much of Beverages are official partnerships?

Counted in views, content carrying a paid partnership or boost drew 14.68% of Beverages views, down from 19.36% in the prior quarter, a fall of 4.68 pp. That figure covers both posts set up as official partnerships and creator posts boosted after publication, so paid support of either kind reached a smaller slice of the category's audience than it did a quarter earlier.

Which Beverages posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Beverages, France, Q3 2026, ranked by the paid reach those ads delivered.

• 3.8M reach
  Alexandre Czech@bonnepitance

  Features 8.61 ad
• 3.6M reach
  Valentin CHARLES@vallcharles

  Features Head & Shoulders13 ads
• 3.5M reach
  sparkdise@sparkdise

  Features Desperados1 ad

Also in the full report

• Timing of BoostingThe median boost starts 6 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Beverages counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in France rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

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