Beverages Influencer Marketing Benchmarks

What is a good engagement rate for Beverages content?

For organic Beverages content, about 2.32% marks the line. Paid posts sit at 0.72%, less than a third of that. The brand rows show how unevenly that penalty lands. Monster Energy's paid rate of 3.12% sits almost level with its organic 3.23%, so for this brand paid support barely dents interaction. Vio has the opposite profile. It has the strongest organic rate on the table at 3.37%, after adding 2.02 pp to it on the prior quarter, but its paid posts engage at just 1.08%, the steepest drop of the three. Red Bull falls between them, though its paid rate lost 3.47 pp on a quarter earlier, and Monster Energy's paid rate also slipped over the same period. Monster's near-parity is a real result, but not a stable one.

Brand	Organic ER	Paid ER
VVio	3.37%	1.08%
Monster Energy	3.23%	3.12%
Red Bull	2.96%	1.83%

Who are the most visible creators in Beverages in Germany?

Engagement varies widely among the most viewed creators. DJ KHALED and Christian Wolf land close together at 1.98% and 1.66%. Dagi breaks from the pair at 0.44%, a fraction of either, despite views in the same range. A rate that low on a large audience can reflect views added through boosting, which grows reach faster than interaction. That reading fits the gap but is not proven by it. Visibility also spreads widely across creators: the 20 most viewed hold 11% of category views, so no small group of creators accounts for most of the attention.

1. 1DJ KHALED@djkhaled79M views1.98% ER
2. 2Dagi@dagibee67M views0.44% ER
3. 3Christian Wolf@christianwolf42M views1.66% ER

The 20 most viewed creators hold 11.23% of all Beverages views in Germany.

How much of Beverages are official partnerships?

Posts with paid support carried 17.7% of Beverages views, up from 15.2% in the prior quarter, a gain of 2.5 pp. That figure covers official partnerships as well as posts boosted after they went live. It also moves the opposite way from the post count in the opening: paid support accounted for a slightly smaller share of posts but a larger share of the views those posts collected.

Which Beverages posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Beverages, Germany, Q3 2026, ranked by the paid reach those ads delivered.

• 7.9M reach
  Tom Döringer@tom_doeringer

  Features Jacobs2 ads
• 6.3M reach
  Tom Döringer@tom_doeringer

  Features Jacobs1 ad
• 5.8M reach
  riccarda greco@riccardagreco

  Features Jacobs1 ad

Also in the full report

• Timing of BoostingThe median boost starts 4 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Beverages counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in Germany rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

All Germany benchmarksAll markets and categories