Ravineo Quarterly Market Report
Electronics & Gadgets Influencer Marketing Benchmarks
In German Electronics & Gadgets, brand money touches only a small share of the posts where the category's products appear, and that share shrank. 5.3% of these posts carried paid support, down from 8.4% the prior quarter, a drop of 3.1 pp. Almost all of the category's product content therefore runs without a paid placement behind it. The paid posts that do run engage well below organic ones across the category. The brand view below shows that this gap varies widely from one brand to the next.
- Posts with paid support
- 5.28%
- -3.08 pp on Q2 2026
- Engagement rate
- 3% organic
- 0.96% paid
- Top 20 creators
- 11.51%
- of the category's views
- Views with paid support
- 11.35%
- -5.39 pp on Q2 2026
What is a good engagement rate for Electronics & Gadgets content?
Paying costs engagement across the category, but the toll is far from even between brands, and that spread is the useful part of this table. PlayStation is the exception: paid posts at 3.93% against 3.82% organic, so its paid content engages slightly above its unpaid content. Its paid rate also added 3.1 pp on the prior quarter. Canon sits at the opposite end. Its paid posts engage at 0.89%, below even the category's paid rate, after its paid rate lost 3.6 pp on the prior quarter, while its organic rate stays close to GoPro's and PlayStation's. GoPro holds the highest organic rate of the three at 4.47% and keeps about half of it once paid, at 2.24%. Three brands with similar organic engagement end up in very different places as soon as money is involved.
Engagement rate, organic against paid, Electronics & Gadgets, Germany, Q3 2026
Engagement divided by views across every post scored to the category. Paid covers posts declared as a partnership, sponsored, or boosted.
| Brand | Organic ER | Paid ER |
|---|---|---|
 GoPro | 4.47% | 2.24% |
 PlayStation | 3.82% | 3.93% |
 Canon | 3.78% | 0.89% |
Who are the most visible creators in Electronics & Gadgets in Germany?
Views and engagement come apart among the most visible creators here. bfxgforever and Juan Bergman both engage above 5%, at 6.36% and 5.13%. Dagi (dagibee) is the one who stands apart: 111 million views at an engagement rate of 0.3%, a small fraction of the other two. A rate that low on that much reach may reflect more boosting, since bought distribution adds viewers faster than interactions, though these figures do not split boosted from organic views. Visibility is not concentrated in a few accounts. The 20 most viewed creators hold 11.5% of category views, which leaves most of the audience with creators outside that group.
- 1
@bfxgforever279M views6.36% ER - 2
Dagi@dagibee111M views0.3% ER - 3
Juan Bergman@juanbergman87M views5.13% ER
The 20 most viewed creators hold 11.51% of all Electronics & Gadgets views in Germany.
7 more creators in the full reportWhich Electronics & Gadgets posts got the most paid reach?
Public creator posts that brands boosted with Meta ads in Electronics & Gadgets, Germany, Q3 2026, ranked by the paid reach those ads delivered.
13M reacheve ✨@evestrazFeatures Oral-B10 ads
10M reachMaja!@majakleeeneFeatures Oral-B5 ads
7.7M reachNoah Marlin@noah_marlinFeatures Vichy6 ads
Also in the full report
- Timing of BoostingThe median boost starts 4 days after the post goes up.
- Brand Leaderboard20 brands ranked by the public views their creator content earned.
- Paid vs. Earned media20 brands compared on what they bought against what they earned.
How these numbers are measured
- Electronics & Gadgets counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in Germany rather than all of it.
- Ranked by total public views in the category; share is the creator's category views divided by the category total.
- Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
- The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
- Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.
