Ravineo Quarterly Market Report
Electronics & Gadgets Influencer Marketing Benchmarks
In Italy, paid support reaches only a thin slice of Electronics & Gadgets content. 6.06% of posts featuring a product in the category carried a paid partnership or boost, down from 9.75% in the prior quarter, a drop of 3.69 pp. When brands do pay, engagement lands clearly below what organic posts earn here. That drop is not the same for every brand: one listed brand holds much of its attention on paid posts while another loses most of it. Among creators, the highest engagement does not sit with the biggest audiences.
- Posts with paid support
- 6.06%
- -3.69 pp on Q2 2026
- Engagement rate
- 2.99% organic
- 1.34% paid
- Top 20 creators
- 15.32%
- of the category's views
- Views with paid support
- 13.19%
- -6.64 pp on Q2 2026
What is a good engagement rate for Electronics & Gadgets content?
Across the category, paid content engages at 1.34% against 2.99% for organic, so a sponsored post here holds well under the attention of an unpaid one. Brand by brand, the drop varies sharply. Nintendo has the strongest organic pull of the three listed brands at 4.41%, yet its paid rate of 1.31% lands just under the category's paid average, so its organic lead does not carry over into paid content. Sony holds up best. Its paid content engages at 2.14%, well above the category's paid rate, and that figure added 1.24 pp on the prior quarter while its organic rate slipped slightly. OpenAI ends lowest of the three on paid, at 0.91%, even though its organic rate sits close to Sony's. All three paid rates rose against a quarter earlier (Nintendo's by 0.58 pp), but how far each brand falls when it pays still separates them more than their organic numbers do.
Engagement rate, organic against paid, Electronics & Gadgets, Italy, Q3 2026
Engagement divided by views across every post scored to the category. Paid covers posts declared as a partnership, sponsored, or boosted.
| Brand | Organic ER | Paid ER |
|---|---|---|
 Nintendo | 4.41% | 1.31% |
 Sony | 3.87% | 2.14% |
 OpenAI | 3.69% | 0.91% |
Who are the most visible creators in Electronics & Gadgets in Italy?
Reach and engagement move in opposite directions among these three creators. Alex Amplatz brings in about 177 million views at a 3.54% engagement rate, Mark sits at 4.07%, and JACOPO AQUILA stands apart at 5.14%, the highest of the group on the smallest of the three audiences. All three clear the category's organic average, so these are not cases of reach coming at the expense of attention. The lower rates on the largest view counts may partly reflect more boosting, since paid distribution adds views faster than it adds interactions. Attention in the category is also fairly spread out: the 20 most viewed creators account for 15.32% of category views, so the bulk of what Italian audiences watch in Electronics & Gadgets comes from beyond the top names.
- 1
Alex Amplatz@alexamplatz177M views3.54% ER - 2
Mark@onyourm__ark94M views4.07% ER - 3
JACOPO AQUILA@jacopoaquila80M views5.14% ER
The 20 most viewed creators hold 15.32% of all Electronics & Gadgets views in Italy.
7 more creators in the full reportWhich Electronics & Gadgets posts got the most paid reach?
Public creator posts that brands boosted with Meta ads in Electronics & Gadgets, Italy, Q3 2026, ranked by the paid reach those ads delivered.
4.5M reachGianpaolo Simonelli@gianpaolo.goldenFeatures Huawei6 ads
4M reachGianpaolo Simonelli@gianpaolo.goldenFeatures Oppo15 ads
3.8M reachaledellagiusta@aledellagiustaFeatures Revolut2 ads
Also in the full report
- Timing of BoostingThe median boost starts 3 days after the post goes up.
- Brand Leaderboard20 brands ranked by the public views their creator content earned.
- Paid vs. Earned media20 brands compared on what they bought against what they earned.
How these numbers are measured
- Electronics & Gadgets counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in Italy rather than all of it.
- Ranked by total public views in the category; share is the creator's category views divided by the category total.
- Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
- The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
- Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.
