Electronics & Gadgets Influencer Marketing Benchmarks

What is a good engagement rate for Electronics & Gadgets content?

Paying cuts deep into engagement in this category. Organic content averages 4.11%, paid content 1.08%. What separates the brands is how much of that drop each one absorbs. Sony takes it hardest: its paid rate lands right on the category's 1.08% despite organic engagement of 5.46%, about a fifth of what its own unpaid posts achieve. Canon and PlayStation keep paid engagement a notch higher relative to their organic rates, but their quarters ran in opposite directions. Canon's paid rate dropped 3.19 pp on the prior quarter. PlayStation's paid rate added 0.82 pp and its organic rate added 1.3 pp, making it the only listed brand to gain on both.

Brand	Organic ER	Paid ER
Canon	5.99%	1.8%
PlayStation	5.83%	1.68%
Sony	5.46%	1.08%

Who are the most visible creators in Electronics & Gadgets in United Kingdom?

Jeremy Lynch is the outlier here. His content draws a 9.03% engagement rate, far above the 2.59% of Shivam malik and the 1.39% of Roshani Shah, even though the three sit in a narrow band of views, from 145.6 million to 156.5 million. A low rate on a large view count is not automatically a weaker audience. Bought reach adds views without necessarily adding reactions, so the lower rates may partly reflect more boosting. Visibility is also spread wide. The 20 most viewed creators together hold 14.3% of category views, so attention in this category reaches well beyond a handful of names.

1. 1Roshani Shah@roshagulla156M views1.39% ER
2. 2Shivam malik@shivammalik09152M views2.59% ER
3. 3Jeremy Lynch@jeremylynchofficial146M views9.03% ER

The 20 most viewed creators hold 14.28% of all Electronics & Gadgets views in United Kingdom.

How much of Electronics & Gadgets are official partnerships?

Counted by views, paid support carries more weight than its post count suggests. Posts with a paid partnership or boost took 17.39% of the category's views, up from 14.03% in the prior quarter, a gain of 3.36 pp. The paid layer is small in volume, but it captured a larger slice of the category's attention than it did a quarter earlier.

Which Electronics & Gadgets posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Electronics & Gadgets, United Kingdom, Q3 2026, ranked by the paid reach those ads delivered.

• 16M reach
  millie margot@millie.margot

  Features Google2 ads
• 11M reach
  moe osman@hellacreps

  Features Google Gemini2 ads
• 4.7M reach
  Marvin Brooks@marvinbrooks

  Features LG19 ads

Also in the full report

• Timing of BoostingThe median boost starts 5 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Electronics & Gadgets counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in United Kingdom rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

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