Beverages Influencer Marketing Benchmarks

What is a good engagement rate for Beverages content?

Paid engagement in beverages runs at about a third of organic, and that gap is only the baseline. Brands land in very different places around it. Monster Energy holds closest, with a paid rate of 1.4% against 5.13% organic, a touch above the category's paid figure. Asahi sits at the other end: 0.35% paid against 4.65% organic, the widest drop in the table. Both paid rates fell on the prior quarter. Monster Energy's paid rate lost 1.67 pp while its organic rate barely moved. Asahi's paid rate slipped while its organic rate added 0.97 pp, so its two rates pulled apart. smartwater posts the highest organic rate listed but shows no paid rate to set against it.

Brand	Organic ER	Paid ER
smartwater	5.96%	—
Monster Energy	5.13%	1.4%
Asahi	4.65%	0.35%

Who are the most visible creators in Beverages in United Kingdom?

Visibility in this category is spread wide. The 20 most viewed creators hold just 9.1% of beverage views, so a small group of names does not account for most of the audience. Among the listed creators, Tom Holland stands apart on engagement at 3.48%, close to the category's organic rate. Olivia Attwood sits lower at 2.43%. A lower rate on a large view count can reflect more of those views being boosted rather than earned, though the page does not split them. Abigail Kate McCabe has no engagement rate listed.

1. 1Tom Holland@tomholland2013116M views3.48% ER
2. 2OLIVIA ATTWOOD@olivia_attwood71M views2.43% ER
3. 3Abigail Kate McCabe ✞🇬🇧🇮🇪🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇱🇮🇹🏴󠁧󠁢󠁷󠁬󠁳󠁿🇫🇷🇺🇸@dreamerandbeliever199638M viewsER n/a

The 20 most viewed creators hold 9.08% of all Beverages views in United Kingdom.

How much of Beverages are official partnerships?

Counted by views rather than posts, paid support carries more weight. 12.66% of the category's views came from posts with a paid partnership or boost, up from 10.98% in the prior quarter, a gain of 1.68 pp. That runs the opposite way to the post share in the opening: the paid posts that did run took a larger slice of the category's audience.

Which Beverages posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Beverages, United Kingdom, Q3 2026, ranked by the paid reach those ads delivered.

• 3.4M reach
  Jonathan Finlay@nasti_2k

  Features Temu71 ads
• 3.4M reach
  Lucie Rose Mabbott@lucierosedonlan

  Features Corona2 ads
• 3.1M reach
  Finn Orr@finnorr

  Features San Miguel4 ads

Also in the full report

• Timing of BoostingThe median boost starts 4 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Beverages counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in United Kingdom rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

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