Ravineo Quarterly Market Report
Beverages Influencer Marketing Benchmarks
Paid content is a thin slice of Spanish Beverages, and it shrank a little. Posts carrying paid support made up 6.91% of the category's posts, down from 7.58% in the prior quarter, a slip of 0.67 pp. The large majority of content featuring a drink here goes out with no partnership or boost behind it. The paid posts that do run engage well below organic ones, and the size of that gap depends heavily on which brand is behind them.
- Posts with paid support
- 6.91%
- -0.67 pp on Q2 2026
- Engagement rate
- 3.39% organic
- 0.84% paid
- Top 20 creators
- 13.56%
- of the category's views
- Views with paid support
- 22.76%
- +0.42 pp on Q2 2026
What is a good engagement rate for Beverages content?
Across the category, paid content engages at about a quarter of the organic rate (0.84% against 3.39%), and the brand table shows that this drop is anything but uniform. Michelob Ultra keeps its paid posts almost level with its organic ones, at 6.74% against 6.96%, a paid rate well above even the category's organic benchmark. Its paid rate slipped only 0.09 pp on the prior quarter, so that closeness held. Stanley and Powerade sit at the opposite end. Their organic rates are in the same range as Michelob Ultra's, yet their paid rates fall to 0.27% and 0.26%, with Powerade's drop the steeper of the two. A strong organic rate says little about how a brand's paid content will perform in this category. Michelob Ultra is the one listed brand whose paid content performs like its organic content.
Engagement rate, organic against paid, Beverages, Spain, Q3 2026
Engagement divided by views across every post scored to the category. Paid covers posts declared as a partnership, sponsored, or boosted.
| Brand | Organic ER | Paid ER |
|---|---|---|
 Michelob Ultra | 6.96% | 6.74% |
 Stanley | 5.52% | 0.27% |
 Powerade | 6.22% | 0.26% |
Who are the most visible creators in Beverages in Spain?
Reach and engagement do not line up among the most visible creators. Jude Bellingham pulls by far the most views, close to 158 million, but engages at 3.28%, roughly in line with the category's organic benchmark. Inés stands apart at 6.95% engagement, about double Bellingham's rate on well under half his views. Ferran Torres sits between them at 4.84%. A lower rate on a very large view count can partly reflect more boosted distribution, since boosting adds views faster than it adds interactions, so the top of this list is not a clean read on audience pull. Visibility is also widely spread. The 20 most viewed creators hold 13.56% of the category's views, so no small group of names controls the conversation around drinks.
- 1
Jude Bellingham@judebellingham158M views3.28% ER - 2
Inés@ineesgaarcia67M views6.95% ER - 3
Ferran Torres@ferrantorres49M views4.84% ER
The 20 most viewed creators hold 13.56% of all Beverages views in Spain.
7 more creators in the full reportWhich Beverages posts got the most paid reach?
Public creator posts that brands boosted with Meta ads in Beverages, Spain, Q3 2026, ranked by the paid reach those ads delivered.
9.3M reach@toniseguiiFeatures Fanta2 ads
8.5M reachLuna🌙@lunaibannezFeatures Fanta2 ads
8.5M reachCarmen Vallejo@carmenvallejoFeatures Fanta2 ads
Also in the full report
- Timing of BoostingThe median boost starts 4 days after the post goes up.
- Brand Leaderboard20 brands ranked by the public views their creator content earned.
- Paid vs. Earned media20 brands compared on what they bought against what they earned.
How these numbers are measured
- Beverages counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in Spain rather than all of it.
- Ranked by total public views in the category; share is the creator's category views divided by the category total.
- Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
- The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
- Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.
