Luxury & Lifestyle Influencer Marketing Benchmarks

How much of the Spain creator feed is Luxury & Lifestyle?

At 8.27% of the feed, Luxury & Lifestyle ranks 6th of 21 categories. It is a real presence, but a niche next to where Spanish attention concentrates. Entertainment and Shopping & Fashion each take roughly three in ten views, and fashion is the closest commercial neighbour to luxury. Luxury's slice is a fraction of fashion's. The category sits in a tight middle group, with Food & Drink a few points above and Education & Knowledge and Travel & Outdoors only a point or two below. In this part of the feed, the gaps between categories are narrow.

Who are the most visible creators in Luxury & Lifestyle in Spain?

Among the most visible creators, reach and engagement do not line up. Vinicius Jr. pairs very large view numbers with a 3.58% engagement rate, the lowest of the three. Inés stands apart at 5.6%, and Desvelame sits between them at 4.08%. A lower rate on a bigger audience may partly reflect more boosted distribution, which adds views without necessarily adding interaction at the same pace. Visibility is spread wide: the 20 most viewed creators hold 17.69% of category views, so no small group of names controls what the category's audience sees.

1. 1Vinicius Jr. ⚡️🇧🇷@vinijr743M views3.58% ER
2. 2Inés@ineesgaarcia298M views5.6% ER
3. 3Desvelame@idesvelame283M views4.08% ER

The 20 most viewed creators hold 17.69% of all Luxury & Lifestyle views in Spain.

What is a good engagement rate for Luxury & Lifestyle content?

Across the category, paid posts engage at 1.37% against 3.15% organic. The more useful reading is how unevenly that cost falls by brand. Adidas holds its paid rate at 3.54%, close to its 4.33% organic rate and above the category's organic benchmark. Its paid rate also added 2.37 pp on the prior quarter. Chanel sits at the opposite end. It has the strongest organic rate of the three at 4.69%, but paid content engages at just 0.41%, so organic strength does not carry over once content is paid. Mercedes-Benz follows a similar pattern to Chanel, with a high organic rate and a paid rate far below it. Its paid rate is down 1.51 pp on a quarter earlier.

Brand	Organic ER	Paid ER
Chanel	4.69%	0.41%
Adidas	4.33%	3.54%
Mercedes-Benz	4.3%	0.64%

How much of the category are official partnerships?

On the share of views from posts published with a partnership, sponsorship or boost, Luxury & Lifestyle ranks 8th of 21 at 8.01%. That is above the 6.85% cross-category median but well behind Tech & Gadgets, Beauty & Wellness and Shopping & Fashion. The luxury feed leans less on paid placement than mainstream fashion and beauty, even though it shares much of their visual territory. The quarterly paid-support bars move up and down rather than climbing. Each rise across the quarters shown has been followed by a fall. The latest quarter sits at 11.11%, down from 14.63% a quarter earlier and close to where the series began at 10.44%.

Advertising you cannot see on a creator profile

Dark boosts are creator-collaboration ads that never appear on the creator’s profile. In Luxury & Lifestyle, Spain, Q3 2026 they carry 18.71% of the paid reach.

• 3.9M reach
  Andre@aandreaglez

  Paid by Herbal Essences España4 ads
• 3.5M reach
  CELIA 🦋@ceaddict

  Paid by Pelo Pantene4 ads
• 3.1M reach
  Claudiiamg@claudia.martinez

  Paid by Freshly Cosmetics12 ads

Also in the full report

• Timing of BoostingThe median boost starts 4 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.
• Top Dark Boosts17 more dark placements ranked by the paid reach they delivered.

How these numbers are measured

• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Cumulative ads reach counts the ads delivering in the quarter, pro-rated to the days each one ran inside it, and a boosted post and a dark ad count once each. No cross-ad deduplication, so one person can be counted twice.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Dark boosts are creator-collab ads that never appear on the creator's profile.
• Posts were tagged with categories differently in Q2 2026 than in Q3 2026, so this page does not compare the category's share of the feed with earlier quarters.

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