Ravineo Quarterly Market Report
Apparel & Accessories Influencer Marketing Benchmarks
Only a small slice of Apparel & Accessories posts in Spain carry paid support, and that slice got smaller over the quarter. Paid posts made up 5.92% of the category, against 8.92% in the prior quarter, a fall of 3 pp. Most of the content here is organic. When brands do pay, those posts engage at well below the organic rate, but the brands that pay do not absorb that drop equally. Some keep most of their organic response on paid posts, and others lose much of it.
- Posts with paid support
- 5.92%
- -3 pp on Q2 2026
- Engagement rate
- 3.64% organic
- 1.76% paid
- Top 20 creators
- 24.06%
- of the category's views
- Views with paid support
- 5.45%
- -5.23 pp on Q2 2026
What is a good engagement rate for Apparel & Accessories content?
Organic posts set the bar at 3.64%, and paid content reaches only about half of it at 1.76%. That gap is normal for any category. What separates the listed brands is how much of their organic pull survives once money is behind a post. New Era and Crocs start almost level on organic, yet their paid rates split clearly. New Era holds its paid rate closest to its organic rate, at 3.39% paid, even after giving up 1.4 pp on paid against the prior quarter. Crocs drops to 2.42%, though that figure added 1.79 pp on a quarter earlier, the only listed paid rate that rose. Under Armour falls furthest. Its paid rate of 1.69% sits below its own organic rate by more than half and slightly under the category's paid average, and it barely moved from the prior quarter.
Engagement rate, organic against paid, Apparel & Accessories, Spain, Q3 2026
Engagement divided by views across every post scored to the category. Paid covers posts declared as a partnership, sponsored, or boosted.
| Brand | Organic ER | Paid ER |
|---|---|---|
 New Era | 4.99% | 3.39% |
 Crocs | 4.96% | 2.42% |
 Under Armour | 4.25% | 1.69% |
Who are the most visible creators in Apparel & Accessories in Spain?
Across the three names at the top, engagement sits in a narrow band, with one exception. Jude Bellingham's 4.12% engagement rate stands apart, while Vinicius Jr. and GAVI are almost level at 3.86% and 3.85%. All three clear the category's organic benchmark shown above, which matters because reach at this scale often comes with weaker response. A lower rate can also reflect more boosted distribution, since paid reach tends to engage less, so small gaps between these creators may say as much about how their posts were distributed as about their audiences. Visibility is not locked up at the top either: the 20 most viewed creators hold 24% of category views, leaving most of the attention spread well beyond the leading names.
- 1
Jude Bellingham@judebellingham1.2B views4.12% ER - 2
Vinicius Jr. ⚡️🇧🇷@vinijr889M views3.86% ER - 3
GAVI@pablogavi679M views3.85% ER
The 20 most viewed creators hold 24.06% of all Apparel & Accessories views in Spain.
7 more creators in the full reportWhich Apparel & Accessories posts got the most paid reach?
Public creator posts that brands boosted with Meta ads in Apparel & Accessories, Spain, Q3 2026, ranked by the paid reach those ads delivered.
8.7M reachNOEMIMISMA ®@noemimismaFeatures Nike1 ad
8.5M reachLuna🌙@lunaibannezFeatures Fanta2 ads
6.1M reachMaría Rodríguez | Pretty and Olé@prettyandoleFeatures Nivea3 ads
Also in the full report
- Timing of BoostingThe median boost starts 6 days after the post goes up.
- Brand Leaderboard20 brands ranked by the public views their creator content earned.
- Paid vs. Earned media20 brands compared on what they bought against what they earned.
How these numbers are measured
- Apparel & Accessories counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in Spain rather than all of it.
- Ranked by total public views in the category; share is the creator's category views divided by the category total.
- Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
- The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
- Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.
