Electronics & Gadgets Influencer Marketing Benchmarks

What is a good engagement rate for Electronics & Gadgets content?

Paying costs engagement in this category: paid content sits at 1.25% against 4.27% for organic. The more telling split is how much of their organic pull each brand keeps once money is behind a post. PlayStation keeps the most, with a paid rate of 4.1%, the narrowest gap of the three and well above the category's paid average, even though that paid rate slipped 1.15 pp on the prior quarter. DJI is the opposite case. It has the highest organic rate in the table, yet its paid content drops to 0.98%, below the category's paid average. A quarter earlier the split was narrower: DJI's organic rate added 2.11 pp while its paid rate fell. Sony is the only one of the three whose paid rate rose, adding 0.88 pp, while its organic rate eased.

Brand	Organic ER	Paid ER
DJI	6.5%	0.98%
PlayStation	6.19%	4.1%
Sony	4.91%	1.59%

Who are the most visible creators in Electronics & Gadgets in Spain?

Among the most visible creators, engagement does not fall as reach grows. Alex Ortega has the largest view count in the list and also posts 8.86% engagement, well clear of the 4.36% and 4.38% that Jude Bellingham and MARC CUCURELLA record, two rates that sit almost level with each other. Part of that gap may come from distribution rather than audience response. Boosted reach tends to add views faster than interactions, so lower rates can reflect more bought exposure, although the page does not show which posts were boosted. Visibility is also spread out: the 20 most viewed creators hold 14.37% of category views, so no small group controls attention here.

1. 1Alex Ortega@alex_uspk305M views8.86% ER
2. 2Jude Bellingham@judebellingham187M views4.36% ER
3. 3MARC CUCURELLA@cucurella391M views4.38% ER

The 20 most viewed creators hold 14.37% of all Electronics & Gadgets views in Spain.

How much of Electronics & Gadgets are official partnerships?

Measured by views rather than posts, 13.2% of the category's reach came from content with paid support, down from 18.1% the prior quarter. That is a drop of 4.9 pp. Paid support here counts every official partnership signal: a boost, a native platform paid label, or an #ad or #sponsored tag. Across all three, a smaller part of what people watched in Electronics & Gadgets carried paid backing than a quarter earlier.

Which Electronics & Gadgets posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Electronics & Gadgets, Spain, Q3 2026, ranked by the paid reach those ads delivered.

• 19M reach
  Alexia Putellas@alexiaputellas

  Features Samsung6 ads
• 7.6M reach
  𝙵𝙴𝚁𝙽𝙰𝙽𝙳𝙾 𝚃𝙾𝚁𝚁𝙴𝚂@fernandotorres

  Features LG1 ad
• 4.9M reach
  Javier Ponce | Trucos y tecnología👨🏻‍💻@mago_jp_oficial

  Features Huawei2 ads

Also in the full report

• Timing of BoostingThe median boost starts 6 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Electronics & Gadgets counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in Spain rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

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