Electronics & Gadgets Influencer Marketing Benchmarks

What is a good engagement rate for Electronics & Gadgets content?

Paid content here engages at a little over a third of the organic rate. The brand split is where it gets interesting, because the order flips once money is involved. PlayStation posts the strongest organic rate of the three listed brands at 5.08%, yet its paid rate drops to 0.52%, the furthest fall in the table. Nintendo goes the other way. It has the lowest organic rate of the three, but at 1.04% paid it holds closest to its organic level. Sony sits between them on both counts, and none of the three reaches the category's paid rate. The prior quarter shows the same split: PlayStation's paid rate lost 0.94 pp on a quarter earlier, while Nintendo's lost only 0.27 pp.

Brand	Organic ER	Paid ER
PlayStation	5.08%	0.52%
Sony	4.98%	0.76%
Nintendo	4.71%	1.04%

Who are the most visible creators in Electronics & Gadgets in France?

Engagement among the most watched accounts splits cleanly in two. Emeric Escouade (4.85%) and Joshua Hong (3.76%) both sit above the category's organic rate. HDFC Bank, an account under a bank's name, engages at 0.31%, a small fraction of either. A rate that low can reflect heavier boosting, where bought views add up faster than interactions. Visibility itself is spread out: the 20 most viewed creators hold 13.51% of category views, so no small group of accounts controls what audiences see here.

1. 1Joshua Hong@joshu_acoustic59M views3.76% ER
2. 2HDFC Bank@hdfcbank46M views0.31% ER
3. 3Emeric Escouade@sayajin7542M views4.85% ER

The 20 most viewed creators hold 13.51% of all Electronics & Gadgets views in France.

How much of Electronics & Gadgets are official partnerships?

Official partnerships, meaning posts with a native paid label, a boost, or an #ad or #sponsored tag, drew 13.84% of the category's views, against 15.62% the prior quarter. That is a 1.78 pp slip, and most of what audiences watched in this category came without paid support.

Which Electronics & Gadgets posts got the most paid reach?

Public creator posts that brands boosted with Meta ads in Electronics & Gadgets, France, Q3 2026, ranked by the paid reach those ads delivered.

• 6.3M reach
  Julie｜outdoor, photo & vanlife 🌿@lafilledesalpes

  Features Orange6 ads
• 2.8M reach
  Marty@martytechfr

  Features Huawei2 ads
• 2.7M reach
  Brandon Le Proktor | Tech & Lifestyle 🇫🇷@bprkt

  Features Huawei4 ads

Also in the full report

• Timing of BoostingThe median boost starts 4 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.

How these numbers are measured

• Electronics & Gadgets counts the posts where we detected a named brand's product in this category, not every post on the subject, so it covers part of the creator feed in France rather than all of it.
• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Product detection improves from quarter to quarter, so part of a quarter over quarter move can come from better detection rather than from the market.

More influencer marketing benchmarks

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