Luxury & Lifestyle Influencer Marketing Benchmarks

How much of the France creator feed is Luxury & Lifestyle?

With 11.79% of the French creator feed, Luxury & Lifestyle ranks 6th of 21 categories. That places it in the upper third, but a long way from where most of the attention sits. Shopping & Fashion takes 37.62% and Entertainment 26.25%, and those two alone set the scale everything else is measured against. Luxury sits at the bottom of a tight middle group, close behind Sports & Fitness at 13.66% and clearly ahead of Home & Garden at 8.21%. In practice that makes it a solid mid-tier category: big enough to be a regular part of the feed, but competing for attention with categories of similar size rather than standing out.

Who are the most visible creators in Luxury & Lifestyle in France?

Joshua Hong is the one whose engagement breaks from the others, at 3.72%. Araya Alberta Hargate is at 2.86% and Emin Agalarov at 2.51%. All three draw view totals in the same range, so what sets them apart is how much of that audience interacts. A lower rate is not automatically a weaker result: reach bought through boosting tends to engage less, so part of the gap may reflect how much of each creator's views was paid for. Visibility is also widely spread. The 20 most viewed creators hold 12.29% of category views, so no small group of names controls attention in this category.

1. 1Araya Alberta Hargate@chomismaterialgirl105M views2.86% ER
2. 2Joshua Hong@joshu_acoustic95M views3.72% ER
3. 3Emin Agalarov@eminofficial95M views2.51% ER

The 20 most viewed creators hold 12.29% of all Luxury & Lifestyle views in France.

What is a good engagement rate for Luxury & Lifestyle content?

Across the category, paid posts engage at 1.43% against 3.38% for organic. That is the baseline for a good rate here, and the drop from organic to paid is normal. What stands out is how far the listed brands diverge from each other. Porsche holds paid engagement at 4.62%, close to its 5.31% organic rate and above the category's organic figure. Miu Miu has almost the same organic rate at 5.21%, yet its paid rate sits at 0.17%, after losing 1.19 pp on the prior quarter. Adidas falls in between, with a paid rate near the category's paid average. Porsche's paid rate held up better than Miu Miu's over the same period, slipping 0.36 pp, and its paid rate fell less than its organic rate did.

Brand	Organic ER	Paid ER
Porsche	5.31%	4.62%
Miu Miu	5.21%	0.17%
Adidas	4.77%	1.33%

How much of the category are official partnerships?

On commercial weight, Luxury & Lifestyle is about as average as a category gets. Posts carrying a partnership, sponsorship or boost earn 8.22% of its views, exactly the cross-category median, which places it 11th of 21. That contrasts with the categories it sits near in the feed: Beauty & Wellness reaches 19.63% and Shopping & Fashion 17.67%, so the bigger attention categories around it are far more heavily paid. The quarterly trend is the clearer story. Views gained on paid-supported posts peaked at 20.39% three quarters earlier and have declined in every quarter since, ending at 10.31%. That brings the category back close to the 11.56% where the period shown began.

Advertising you cannot see on a creator profile

Dark boosts are creator-collaboration ads that never appear on the creator’s profile. In Luxury & Lifestyle, France, Q3 2026 they carry 41.36% of the paid reach.

• 6.8M reach
  Sarah@sarahwinci

  Paid by Shopify11 ads
• 6.3M reach
  Nathan Graff@iamnathangraff

  Paid by Ralph Lauren19 ads
• 4.6M reach
  Cameron Vallière@cameronvalliereoff

  Paid by Typology14 ads

Also in the full report

• Timing of BoostingThe median boost starts 5 days after the post goes up.
• Brand Leaderboard20 brands ranked by the public views their creator content earned.
• Paid vs. Earned media20 brands compared on what they bought against what they earned.
• Top Dark Boosts17 more dark placements ranked by the paid reach they delivered.

How these numbers are measured

• Ranked by total public views in the category; share is the creator's category views divided by the category total.
• Cumulative ads reach counts the ads delivering in the quarter, pro-rated to the days each one ran inside it, and a boosted post and a dark ad count once each. No cross-ad deduplication, so one person can be counted twice.
• Creators counts everyone whose content for the brand was live in the quarter, matching the Share of Influence dashboard's own gates; views counts what brand-scored content gained inside it, so the two sit on different populations.
• The paid column counts the ads that delivered in the quarter, public and dark together, each ad's reach pro-rated to the days it ran inside it. The organic column counts views the brand's content gained in the same window.
• Dark boosts are creator-collab ads that never appear on the creator's profile.
• Posts were tagged with categories differently in Q2 2026 than in Q3 2026, so this page does not compare the category's share of the feed with earlier quarters.

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