Frequently Asked Questions

Ravineo gives you real-time access to your competitors' digital ad strategies across platforms like Facebook, Instagram, YouTube, and Google.

With detailed insights into ad spend, reach, demographics, and campaign performance, Ravineo helps you stay ahead by understanding exactly how much attention your competitors are capturing online.

Ravineo supports all major online advertising platforms, including Facebook, Instagram, YouTube, Google, and TikTok. We’re continuously adding more platforms to provide comprehensive cross-platform insights.

Ravineo uses publicly available ad data (from platforms like Meta, Google, TikTok) mandated by EU transparency laws. Our statistical model estimates ad spend using real spend data (from select ad types like charity/social issues) to train the algorithm by category, reach, and demographics.

Key Strengths:

• Relative Accuracy First: While total spend may have some variance (±10–20%), share of spend per competitor is highly accurate—ideal for market comparisons.
  
• Transparent & Trusted: Methodology is fully explained within the platform, with clear guides on strengths and limitations.
  
• Always Improving: Constant model updates, especially for Google Search where overbidding can skew results.
  
• AI-Powered Future: Advanced AI summarization is coming soon, delivering auto-insights for strategic decision-making.‍
• Custom Tuning (Upcoming): Clients will soon be able to adjust spend models using their own data, tailoring the competitive landscape view even further

Ravineo's Share of Ads Voice shows the cumulative sum of unique reach across multiple ads, while Facebook reports deduplicated unique reach for its platform.

Ravineo gives you a comprehensive view of total exposure across platforms, while Meta’s deduplication focuses only on their ecosystem. This makes Ravineo ideal for cross-platform comparison.

Ravineo updates data daily across most platforms. However, for Google and YouTube, there is currently a 90-day delay in data availability due to platform limitations.

Absolutely! Ravineo provides insights for both your competitors and your own ad campaigns, helping you monitor your performance in relation to the competition.

Ravineo’s dashboard allows you to apply filters to focus on specific brands, platforms, demographics, or product categories. You can drill down into granular data and even export your filtered results for deeper analysis.

Ravineo provides real-time reporting, allowing you to stay updated on competitors’ strategies and performance. You can also export data and set custom alerts to ensure you never miss critical insights.

Yes! Ravineo uses AI Categorization to automatically label and group ads by custom-defined categories. You can also use keyword matching to create ad categories based on product types or other criteria that are relevant to your industry.

Onboarding with Ravineo is quick and easy. As soon as you receive your invitation, you can access your dashboard and start exploring real-time insights on competitor ad strategies.