Ravineo Ads Research reveals all competitive ads data. Read our 1 minute intro.
For the first time ever, you can see exactly what your competitors are doing in digital advertising.
How much is your competitor spending on digital advertising? Who is their audience, what campaigns are their running? How much audience are their capturing compared to you?
Features
Share of Ads Voice compares how much attention your competitors are capturing.
Estimated spend, based on real and statistical data, shows how much every single ad costs.
Metrics like reach and demographics can be filtered, compared and exported for any competitor.
Ad Campaigns view visualizes all the individual ads in time with their impact on reach.
AI Categorization automatically sorts all ads into custom categories with the power of AI.
This is absolute clarity over competitors’ ads.
Platforms
We support all major online advertising platforms and are working on integrating even more.
- YouTube
- TikTok
Request access
Get in touch with us now to secure your onboarding slot.
Ravineo & Meta Metrics Comparison
Metric | Ravineo | Meta (Facebook & Instagram) |
|---|---|---|
Reach Calculation | Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads. | Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates. |
Example (10 Ads) | If 10 ads each reach 1M people, Ravineo reports a total reach of 10M. | Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads. |
Deduplication | No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure. | Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual. |
Share of Ads Voice | Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach. | Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure. |
Comparison Strength | Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view. | Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram. |
Data Limitation | Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints. | Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views. |
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