Our estimate of your competitors spend using our statistical models.
Ravineo’s Estimated Spend provides a reliable approximation of how much your competitors are investing in their ad campaigns. We currently calculate this data for Facebook, Instagram, YouTube and Google platforms. TikTok spend is in beta.
The most prominent place where we use our spend estimates is on the Spend Overview dashboard.
You can see the estimated spend throughout Ravineo Ads Research:
- Overall spend, estimated for the whole dashboard
- Estimated spend for each brand
- Estimated spend for every ad
How it works:
We look at ads’ reach (or impressions), country, and demographics, and compare it to ads that have publicly available spend data in the same countries. Then, we calculate the estimated spend through a custom statistical AI model trained on this public data.
If the spend you’re seeing on your brand is inaccurate, it is probably due to the fact that each sector and each advertiser’s behavior is slightly different, therefore our models might be inaccurate. Advertisers in the same space tend to have similar behavior, so their spend is most probably off by a similar margin to yours.
Ravineo & Meta Metrics Comparison
Metric | Ravineo | Meta (Facebook & Instagram) |
|---|---|---|
Reach Calculation | Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads. | Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates. |
Example (10 Ads) | If 10 ads each reach 1M people, Ravineo reports a total reach of 10M. | Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads. |
Deduplication | No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure. | Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual. |
Share of Ads Voice | Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach. | Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure. |
Comparison Strength | Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view. | Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram. |
Data Limitation | Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints. | Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views. |
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