Spend Overview | Ravineo Guide

Cross-platform overview of you and your competitors.

The Overview tab brings all your platforms together in a single place. Here, you can see your competitors’ spend across platforms and over time.

Share of Ads Voice

The Share of Ads Voice chart on the Spend Overview page illustrates the amount of ad attention being purchased by those brands and categories, based on our estimated spend algorithms.

Each platform provides unique and slightly different metrics (e.g., reach, impressions), which are not directly comparable. To visualize Share of Ads Voice across platforms, we therefore compare estimated spend, calculated uniquely for each platform to ensure maximum accuracy.

Platforms

To explore trends in estimated spend across platforms, switch to the “Platforms” chart.

Ravineo & Meta Metrics Comparison

Metric	Ravineo	Meta (Facebook & Instagram)
Reach Calculation	Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads.	Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates.
Example (10 Ads)	If 10 ads each reach 1M people, Ravineo reports a total reach of 10M.	Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads.
Deduplication	No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure.	Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual.
Share of Ads Voice	Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach.	Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure.
Comparison Strength	Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view.	Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram.
Data Limitation	Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints.	Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views.