A regular summary of your dashboards in your inbox.
For each dashboard, we send email reports with a summary of the previous week.
The emails contain the top brands on your dashboard with their Share of Ads Voice and estimated spend.
We create the summary for each country and platform.
Google currently provides ad data with a 90-day delay, so we are not including it in regular email reports. You can browse all available Google & YouTube data on your dashboard.
Ravineo & Meta Metrics Comparison
Metric | Ravineo | Meta (Facebook & Instagram) |
|---|---|---|
Reach Calculation | Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads. | Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates. |
Example (10 Ads) | If 10 ads each reach 1M people, Ravineo reports a total reach of 10M. | Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads. |
Deduplication | No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure. | Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual. |
Share of Ads Voice | Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach. | Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure. |
Comparison Strength | Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view. | Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram. |
Data Limitation | Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints. | Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views. |
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