Smarter spend estimates. Clearer performance insights.
What is My Analytics?
My Analytics is a new Ravineo product that unlocks:
- Better spend estimates on your Ads Research dashboards
- A free dashboard with detailed performance of your ads
Improved Spend Estimates
When you connect your ad accounts, Ravineo uses your own campaign data to refine our spend estimation algorithm for you. This makes competitive benchmarks on your Ads Research dashboards more accurate. For your brands, and for your competitors.
Your data remains private – it’s only used for your dashboards.
While in beta, the improvement to your spend algorithm is not immediate. We’ll reach out to ensure you receive the highest accuracy.
Your New Dashboard: My Analytics
For every connected ad account, you’ll automatically get a free My Analytics dashboard. It highlights the performance of your regular ads vs partnership ads across multiple metrics, helping you see what drives results.
Get Access
Try the beta version on https://app.ravineo.com/my
Ravineo & Meta Metrics Comparison
Metric | Ravineo | Meta (Facebook & Instagram) |
|---|---|---|
Reach Calculation | Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads. | Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates. |
Example (10 Ads) | If 10 ads each reach 1M people, Ravineo reports a total reach of 10M. | Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads. |
Deduplication | No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure. | Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual. |
Share of Ads Voice | Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach. | Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure. |
Comparison Strength | Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view. | Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram. |
Data Limitation | Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints. | Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views. |
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