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Influencers

Metrics

Visibility into influencer analytics like never before

We detect all brands in all content (including videos and short-form formats). Combine this with reliable, market-standard metrics, and you get powerful influencer campaign analytics.

Metrics

Currently provided metrics and indicators on influencer dashboards and profiles:

  • Average & total engagement rate
  • Estimated total views
  • Content types
  • Branded ratios – quickly see how much branded content influencers produce
  • Partnership type

Ravineo & Meta Metrics Comparison

Metric

Ravineo

Meta (Facebook & Instagram)

Reach Calculation

Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads.

Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates.

Example (10 Ads)

If 10 ads each reach 1M people, Ravineo reports a total reach of 10M.

Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads.

Deduplication

No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure.

Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual.

Share of Ads Voice

Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach.

Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure.

Comparison Strength

Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view.

Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram.

Data Limitation

Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints.

Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views.

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