Audit any influencer for brand safety, topics, and risky themes.
Stop spending hours manually reviewing influencer content to ensure brand safety. Ravineo AI does the work for you, automatically analyzing every single piece of content influencers post.
Content Topics
Each post or short is carefully analyzed and categorized into clear topics. These topics are then aggregated into a comprehensive overview on each influencer's profile, helping you quickly identify the main themes they're posting about.
Topics:
- Sports & Fitness
- Entertainment (TV, Film, Music)
- Shopping & Fashion
- Tech & Gadgets
- Gaming & Esports
- Travel & Outdoors
- Business & Careers
- Beauty & Wellness
- Food & Drink
- Parenting & Family
- Home & Garden
- Pets & Animals
- Art & Creativity
- Luxury & Lifestyle
- Education & Knowledge
- Sustainability & Nature
- Automotive & Transport
- Events & Weddings
- Adventure & Extreme Sports
- Social Causes & Nonprofits
- Local & Regional
- Finance & Investment
- Digital Art & NFTs
- Virtual Personas
- Government & Politics
Risk Assessment
Ravineo AI evaluates content risks, scoring them on a scale of 0–10 to check for brand safety:
- High Risk (4+): Marked clearly in red, these risks are highly visible in the content.
- Low Risk (1–3): Indicated in gray, signaling minimal risk but useful for ongoing monitoring.
Risks (0–10):
- Alcohol
- Smoking & E-Cigarettes
- Drugs & Substances
- Trading & Cryptocurrency
- Gambling & Betting
- Government & Politics
- Religion
- Explicit Language
- Hate Speech & Shaming
- Violence
- Nudity
- Adult Content
- Weapons
- Fraud & Misinformation
- Vegan & Vegetarian
- LGBTQ+
Ravineo & Meta Metrics Comparison
Metric | Ravineo | Meta (Facebook & Instagram) |
|---|---|---|
Reach Calculation | Cumulative Unique Reach: Sum of the unique reach for each individual ad. Captures the total exposure across multiple ads. | Deduplicated Unique Reach: Tracks the actual number of distinct individuals reached across multiple ads, eliminating duplicates. |
Example (10 Ads) | If 10 ads each reach 1M people, Ravineo reports a total reach of 10M. | Meta would show a deduplicated reach of, for example, 1.4M unique people across the 10 ads. |
Deduplication | No Deduplication: Summing up the unique reach of each ad provides a standardized comparison of total exposure. | Deduplication Applied: Meta deduplicates users across ads within their platform, removing repeat counts of the same individual. |
Share of Ads Voice | Represents the total attention captured by summing the reach of all ads. Gives a comprehensive view of campaign reach. | Focus on Unique Reach: Meta’s deduplication aims for exact precision within the Meta ecosystem, reporting the total unique exposure. |
Comparison Strength | Cross-platform, comprehensive: Share of Ads Voice works across multiple platforms, giving a full-market view. | Platform-limited: Meta’s reach data is specific to its ecosystem, limiting comparisons outside of Facebook/Instagram. |
Data Limitation | Cross-Ad Comparison Possible: Ravineo does not deduplicate across multiple ads due to privacy and technical constraints. | Single-Ad Focus: Meta focuses on deduplicating reach within individual campaigns but doesn’t offer comprehensive cross-platform views. |
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